Gurpreet Jhaj is the Vice President of Marketing at Vancity. She brings a wealth of experience, having lived and worked across the UK, USA, India, and Canada. Gurpreet joined Vancity in 2022, following leadership roles at BCAA, Aimia (EMEA and US), and Centrica. She is renowned for driving innovation within organizations and building highly engaged, effective teams.

For the past decade, Gurpreet has made British Columbia her home, residing in the vibrant Gastown neighborhood near the DTES. She is deeply committed to fostering a more equitable, inclusive, and sustainable future. Gurpreet is an active member of the Global Alliance for Banking on Values’ communication working group, where she shares and learns best practices from the GABV network.

Embracing life in BC, Gurpreet enjoys hiking the province’s stunning mountains, swimming, and paddleboarding on its serene lakes during the summer. An avid reader and lifelong learner, she is passionate about continually expanding her knowledge.