Allison Butula is the Head of Marketing at Metalab, the product design agency behind some of the most iconic digital experiences of the past two decades, including Slack, Uber, Instacart, Headspace, and Coinbase. With over a decade of experience in brand strategy, e-commerce and digital marketing, she’s known for leading high-impact brand transformations that drive growth.

Before joining Metalab, Allison was CMO at Kit and Ace, where she led a company-wide rebrand following its acquisition by Unity Brands. She has also held executive brand and e-commerce roles at Vitruvi, Cactus Club Cafe, and Herschel Supply Co.

Outside of Metalab, Allison is an avid trail runner, cyclist and trained amateur sommelier.